Your digital address
Google Business Profile
Google Maps is your digital address. Most customers search before they walk in. A well-managed profile makes sure what they find brings them through your door.
Amanda Woolley Consulting · Washington, DC
Convert people searching for your service into new customers without ads.
We unlock sustainable growth by making your customer experience so clear and compelling through organic channels that prospects convert faster, stay longer, and become enthusiastic advocates — across the three places that matter most: Google Maps, Instagram, and your website.
How it works
Capture local traffic to grow your business organically in the Age of AI
1
Digital Hygiene
- Communicates your value proposition clearly
- Shows what the experience actually looks like
- Sets honest expectations up front
2
Service Excellence
- Clients arrive knowing what to expect
- You deliver on what your digital presence promised
- Mismatched prospects qualified out before booking
4
Organic Discovery
- Google ranks you higher in local search
- AI tools recommend you in ChatGPT, Perplexity, Gemini
- New prospects land on your digital presence — loop continues
3
Customer Reviews
- Satisfied clients reward you with 5-star ratings on Google
- No bad reviews from clients who never came
- Recency and volume both compound
1
Digital Hygiene
- Communicates your value proposition clearly
- Shows what the experience actually looks like
- Sets honest expectations up front
2
Service Excellence
- Clients arrive knowing what to expect
- You deliver on what your digital presence promised
- Mismatched prospects qualified out before booking
3
Customer Reviews
- Satisfied clients reward you with 5-star ratings on Google
- No bad reviews from clients who never came
- Recency and volume both compound
4
Organic Discovery
- Google ranks you higher in local search
- AI tools recommend you in ChatGPT, Perplexity, Gemini
- New prospects land on your digital presence — loop continues
Where we focus
Three places your customers are already looking.
Your digital storefront
Instagram is your digital storefront. It’s where customers get a feel for your space, your work, and your personality before they ever walk in.
Your digital foundation
Website
Your website is your digital foundation. It’s where people go to understand what you offer, what it costs, and why you’re the right choice.
Results
Real businesses. Real growth.
Case Study 01
Massage Therapist in Arlington
Situation. A massage therapist leasing commercial space in Arlington, Virginia was bringing on new employees and needed to streamline her digital presence — to generate leads, simplify client interactions, remove friction from the customer journey, and better allocate her ad spend.
Action. Amanda developed and implemented a Google Maps and Instagram strategy that mapped each step of the customer journey, making the value proposition and the booking experience clear to prospective clients.
Result. The strategy demonstrated that customers were finding the business through local search rather than paid social, allowing the owner to shift focus from social media ads to her Google Business Profile and quickly fill the schedules of her new employees.
Case Study 02
Hair Salon in Rockville
Situation. An independent hair salon in Rockville, leasing commercial space with several employees, had built a loyal international clientele willing to travel long distances for the owner's styling and coloring. The owner wanted to diversify the mix with more local clients.
Action. Amanda mapped a clear customer journey and communicated it through Google Business Profile and social media, making it easy for local prospects to confidently engage with the business. The owner reinforced the strategy with her own on-message content.
Result. Combined with the owner's personalized follow-up, the approach generated nearly one new five-star Google review per day, lifting her profile on Maps and drawing new local clients. When asked, new clients said they had found her on Google Maps, liked how the business presented itself, and wanted to give her a try.
Case Study 03
Facial Spa in Georgetown
Situation. A Georgetown facial spa owner delivered exceptional service and quality but lacked the clear communication needed to raise her visibility in the local market.
Action. Amanda developed a strategy to communicate the spa's value proposition and customer experience through local organic search, Google Business Profile, and social media.
Result. The spa immediately began attracting new organic clients through Instagram, where prospects evaluated the quality of her service before booking — a low-cost, high-efficiency acquisition channel.
Customers are already looking.
What they see determines if they choose you. Let’s make sure they choose you.